About CHL Academy

We provide original professional development content, design, framework, curriculum and learning engagement tools to help corporations become a leading “"academy company" to create competitive advantage in the recruitment, development and leadership advancement of top Hispanic talent.

What is an Academy Company?

A company that is best known for implementing the highest industry standards/best practices for the development of top talent, leadership advancement and the overall impact and subsequent performance it has on the business.

General Electric, IBM, Proctor & Gamble, and Gallo Wine Company are just a few examples of organizations that are known as "academy companies" in their industry.

Why Should a Company Consider Being an Academy Company for Hispanic Talent?

Hispanic cultural values influence the natural ways Hispanic professionals think, act and perform at work. In-culture professional development allows Hispanics to awaken their full potential as employees and leaders – as they become more self-aware and confident about how their cultural values are a powerful source of strength. Historically, cultural stereotypes and misrepresentations in the workplace have forced Hispanics to assimilate to be more like their non-Hispanic colleagues. When they feel that their cultural values are viewed as barriers to their advancement, they lose the immigrant perspective that defines 21st century leadership and their most authentic identity and competitive advantage.

Corporations that embrace Hispanic cultural values and the widespread learnings of the immigrant perspective will attract, develop and advance top Hispanic talent –thus gaining a tremendous competitive advantage domestically and internationally.

What Does Being an Academy Member Mean to Driving Business Growth:

As the workplace and marketplace become less about the business defining the individual and more about the individual defining the business, Hispanics entering the workplace are battling the gulf between assimilation and authenticity. Being an academy member means you are ready to make a commitment to help solve for this identity crisis and enable Hispanics to advance as 21st century leaders by activating the natural ways they think, act and are motivated to perform that are influenced by their cultural values.

When Hispanics are empowered to deliver more of their full potential at work , their purchasing power increases as well and opportunity gaps suddenly start to shrink as Hispanic talent becomes more fully engaged and they advance into more influential leadership roles – where they can help other non-Hispanic senior executives and leaders become more culturally competent so that the organizations they serve can build authentic and long-term relationships with their Hispanic employees and consumers as well as the cultural demographic shift™ at-large.

Why We Help Corporations Win the War for Hispanic Talent:

Our proven professional development content, design, framework, curriculum and learning engagement tools have been successfully completed by over 20,000 U.S. Hispanic professionals.

The following statistics are based on CHL Academy post evaluations as well as follow-up engagements with CHL Academy workshop alumni and their respective corporations.

  1. 30% of participants are promoted within a year
  2. Hispanic employee workplace engagement increased by more than 70%
  3. Hispanic employee self-confidence/trust increased by more than 83%
  4. Hispanic employees share their ideas and ideals 65% more than they did prior to the workshop
  5. Hispanic employee retention rates increased by 69%
  6. Recruitment of Hispanic employees increased by 41%

What Gives Our Content Distinction:

In 2014, CHL Academy Founder, Glenn Llopis, was recognized as a Top 20 influential contributing leadership writer to Forbes and a Top 100 leadership speaker/business thinker by Inc. Magazine. He is the pioneer of what he calls the “immigrant perspective on business leadership”– the content framework that has been featured in Harvard Business Review and is embedded throughout the CHL Academy professional development curriculum and learning engagement tools. Mr. Llopis is a former corporate officer, successful entrepreneur and bestselling author.

About Glenn Llopis, CHL Academy Founder

Glenn Llopis (pronounced ‘yo-pes) is the Chairman of the Glenn Llopis Group – a nationally recognized thought-leadership, human capital, and business strategy consulting firm. He is the best-selling author of the book, Earning Serendipity, and a contributing writer to Harvard Business Review, Forbes, and Huffington Post. In 2014, he was recognized as a top 20 influential writer at Forbes and a top 100 leadership speaker and business thinker by Inc. Magazine.

The son of Cuban immigrants, Glenn is known as the Opportunity Expert because of his proprietary leadership methodology called “the immigrant’s perspective” that defines the characteristics to be a 21st century leader. A UCLA graduate, Glenn fast-tracked at the Gallo Wine Company and Sunkist Juice Beverages, where he became the youngest executive in the company’s 100-year history. Leading the successful turnaround of Sunkist’s juice beverage division opened the door for his next endeavor – at only 30 years old – as a senior executive of the $1 billion American Seafoods Company. The result was an increase in market share, new brand introductions, and a full-scale transformation of the company.

Glenn is a highly sought-after consultant, thought-leader and keynote speaker amongst Fortune 500s and an active guest lecturer at universities across the country. He is a member of the Kellogg Innovation Network at Northwestern University, serves on the advisory board of the Society and Business Lab at the Marshall School of Business at the University of Southern California and is a board member of Lion’s Hearts, whose mission is dedicated to organizing, inspiring, and empowering teens to serve the community in fun and meaningful ways while promoting leadership, accountability, and teamwork. Additionally, he is a mentor for Junior Achievement and a regular Renaissance Weekend (think-tank) participant. Glenn is frequently featured as a business leadership expert on CNN, Fox News, Univision, ABC, NBC and CBS.

What is the Immigrant Perspective on Business Leadership?

Inspired by CHL Academy Founder Glenn Llopis’ bestselling book, Earning Serendipity, the immigrant perspective starts with the notion that to continuously renew and reinvent yourself and your organization to drive growth and innovation, you must be able to see and seize the most obvious opportunities - as well as those previously unseen. The immigrant perspective on business leadership is based on gaining a balanced proficiency in the following six characteristics that define the 21st century leader:

  1. See Opportunity in Everything
  2. Anticipate the Unexpected
  3. Unleash Passionate Pursuits
  4. Live with An Entrepreneurial Spirit
  5. Work with a Generous Purpose
  6. Embrace Your Cultural Promise to Leave a Legacy

While these characteristics define the requirements of 21st century leadership (regardless of heritage/cultural background), these competencies come most naturally to Hispanics as a result of the influence their cultural values play on their behavior and most common tendencies.

The immigrant perspective not only strengthens your organization’s leadership and corporate culture, but also puts the company in a position to win the war for Hispanic talent. This creates a competitive advantage to drive sustainable business growth in support of the previously untapped opportunities associated with the cultural demographic shift™.

Founder's Inspiration for CHL Academy

After losing their country to Castro's revolution in the late 50's, Glenn's father Frank Llopis left his beloved Cuba with his music and his wife Jenny and re-emerged as one of the most highly respected and admired Latin musicians of his time. Known as the first to "cross-over" American Rock-N-Roll with the rhythms and sounds of Salsa and Meringue, Frank Llopis and his quartet "Los Llopis" reached the popularity of The Beatles throughout Mexico, Central America and Spain. Frank Llopis is still regarded today as one of the original Cuban music legends with the likes of Celia Cruz and Beny More.

When Glenn asked his father how he successfully navigated his journey in the face of tremendous adversity, he shared many stories and his wisdom inspired Glenn to start researching and discovering common threads that make immigrants — in this case — Hispanics professionals — great managers and leaders (especially when corporations are in search of new types of innovation and sustainability is at a premium). In 2009, Glenn published his first book - Earning Serendipity, 4 Skills for Creating and Sustaining Good Fortune in Your Work which introduced the Immigrant Perspective on Business Leadership.

As a result of the findings, the Center for Hispanic Leadership (CHL) Academy was founded.

Prior to his illustrious music career, Frank Llopis graduated from high school at the Massanutten Military Academy in Woodstock, VA and was the first Hispanic to receive a undergraduate degree in Chemical Engineering from Cornell University in 1940. After his music career, Frank dedicated himself to his original passion as a chemist for the Miller Brewing company where he was one of three chemists responsible for the original formulation of Miller Lite.

Frank passed away on June 14, 2013. His legacy will continue through the work of CHL. He was 97 years old.