Develop Your Personal Brand as a Leader

05/22/2015 12:36PM

Leadership can no longer live in an overly-defined box of silos, but rather must move into an interconnected, boundary-less ecosystem of diverse minds, ideas, and ideals – where it’s more about the role your personal brand plays rather than your job description alone. 

A leader’s identity is their personal brand – it represents the totality of what an individual can contribute to the workplace for the advancement and betterment of a healthier whole. It’s about defining what others can expect from your leadership: the standards for performance, responsibility, and accountability.

The leader’s most authentic identity must serve as a natural extension of the corporate brand – allowing them to fully leverage their impact and influence both internally and externally. Effectively leading others is a matter of influence and developing this critical capability requires leaders to continually invest time and energy into reconsidering and recalibrating how they are present with, and perceived by, others.

Leaders must be more authentic, purposeful, and innovation-minded than ever before. In turn, this requires leaders to take charge of their own careers and help guide the success of others – with their personal brands representing the totality of what an individual can contribute to the growth of their direct reports, teams, and organizations.

Developing your personal brand as a leader is essential for the advancement, development and growth of your career, that of others and the organization you serve. Unfortunately, personal branding has become a “commoditized” term that has lost its meaning as leaders and employees alike have irresponsibly used social media platforms to build their professional networks and increase their relevancy. While this approach may increase their market value for their personal brands in the short-term, it is short-sighted because the process of developing your true personal brand is a much bigger responsibility; it is a never-ending journey that extends well beyond social media and self-promotion.

Personal branding is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others by consistently elevating your skill sets, capabilities, and industry know-how. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving – whether employees, colleagues, clients, industry, community, etc. This doesn’t mean that you should be creating awareness for your personal brand by showcasing your achievements and success stories. Managing your personal brand as a leader requires you to be a great role model, mentor, and “a platform” that others can depend upon.

When you view your leadership personal brand as a trademark, you will continuously mold and shape it. Your personal brand is an asset that you must reinvent over time to meet the needs of the changing marketplace, evolving industry dynamics, your organization, and the people you serve.

Other Key Learnings Will Include:

  • Learn how and why personal branding is no longer about self-promotion, but about trusting yourself to be a more effective leader and make your voice and identity respected.
  • Align your leadership role and responsibilities to more authentically amplify and create greater impact and influence throughout your own specific areas of responsibility.
  • Become more aware of the critical experiences required to become a high-performance leader.
  • Awaken your full potential by discovering your most authentic leadership identity and how to most effectively leverage it to create powerful networks and ecosystems (internally and externally).
  • Create your personal brand leadership value proposition by committing to 5 key steps:
  1. Awareness: Create Distinction
  2. Define:  Your Personal Brand
  3. Live: Communicate Identity & Discover
  4. Maximize: Align with the Right Resources
  5. Strengthen:  Reinvent Yourself 

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