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Preparing for the Cultural Demographic Shift to Elevate Performance in the Workplace and Marketplace

08/19/2015 12:32PM

 By Glenn Llopis

Leading the seismic cultural demographic shift is about the workplace and marketplace telling us that it is becoming less about the business defining the individual and more about the individual defining the business.   Corporations and brands must solve the “identity-crisis” they have unknowingly perpetuated amongst diverse, multicultural employees and consumers who believe their unique needs and perspectives are not understood or valued.

Diverse, multicultural employees and consumers are ready to commit their full potential, purchasing power, trust and loyalty to organizations and brands that are ready to commit to them.  They are waiting for corporations, across all industries to authentically engage with their unique needs and embrace their diversity of thought to cultivate innovation and initiative together.

Preparing U.S. leadership for the seismic cultural demographic shift is about becoming more culturally proficient in how we authentically lead, innovate and engage with today’s new workforce and consumers - in order to design the right strategies and performance metrics to best serve them and that in turn allows the organization to drive sustainable/profitable growth. 

Mr. Llopis believes that it’s no longer just about “diversity” per se and it’s no longer just a numbers/representation game.    It’s about a seismic cultural demographic shift – as multicultural populations – led by the rapidly growing Hispanic population and its maturing consumer base will cumulatively account for 54% of the U.S. population by 2050.  As such, the U.S. multicultural economy is estimated to reach $4.2 trillion dollars in buying power by 2019 and that is now in full swing; impacting business models as companies seek to strengthen their talent and consumer engagement -- to capture this last remaining true growth opportunity.

Llopis has seen first-hand that very few corporations are investing in this enormous opportunity because they are not able to most effectively see and seize the bottom line impact the cultural shift has on their workplace, external partnership and the marketplace – and how to operationalize the required intellectual capital the cultural demographic shift brings.  As a result, every day, Fortune 500 companies and their leaders are unknowingly creating tension with their employees, strategic partners and consumers making it difficult to understand or operationalize the strategic implications of cross-cultural intelligence, diversity of thought and the rapidly evolving insights from the changing face of America’s workforce and consumers.

In this keynote, Llopis outlines the required operational strategies and leadership mindset for Hershey to capture the revenue and market share opportunities embedded in the cultural demographic shift -- to win the markets that very few are laying claim to – in order to create and sustain a distinct competitive advantage.  Key learnings will include but not limited to:

·      What Does the Cultural Demographic Shift Mean to business? What are we solving for?

·           How the demographic shift can strengthen your talent acquisition and consumer engagement models; how talent and business development represent two sides of the same coin; and why culture is the new currency for growth.

·           What is means to be a 21st Century leader and how the cultural demographic shift is accelerating the transition from a knowledge-based to a wisdom-based economy and how this impacts your enterprise’s competitive edge.

·           How to identify opportunity gaps and convert them into growth, innovation and opportunity to create a distinct competitive advantage.

·           When and how to maximize engagement and the performance of your employees, brands and external partnerships to operationalize the shift in support of your business model and its specific needs. 

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CHL Academy

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The cultural demographic shift™ in the United States is about the workplace and marketplace telling us that it is becoming less about the business defining the individual and more about the individual defining the business. This is exactly why Hispanics – both entering the workplace in search of the right employer who will allow them to be their authentic selves as well as those professionals who have been battling the gulf between assimilation and authenticity – are now ready to advance as 21st century leaders by activating their immigrant perspective; that is, the influence their cultural values have on the natural ways they think, act and are motivated to perform at work.