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Case Study: Walmart Hispanic Forum

08/12/2015 09:11AM

The 2015 Hispanic Forum was a two-day conference hosted by the Walmart Global Office of Diversity and the Hispanic Officer Caucus, to enable development, retention and market growth, and promote inclusion of Hispanic talent. The Forum was held over two days, August 5 – 6, in Northwest Arkansas.

There were approximately 400 associates in attendance from the home office and field locations across the company.

The kickoff session on August 5 focused on the case for change – Hispanic talent – and was open to all associates, followed by content specifically for invited participants throughout the rest of the Forum. On August 6, invited participants heard from Walmart senior leadership and participated in development sessions at the John Q. Hammons convention center.


During this groundbreaking event, participants had the opportunity to participate in intimate development sessions and broad networking.  They were exposed to the ideas and lessons from senior leadership to better understand the significant role they have as Hispanic associates to the long term success of the company.

From listening to Hispanic associates, participants learned of the opportunities pertaining to the advancement, development and inclusion of these associates and what they mean to the company’s future. Valuing Hispanic voices and investing to understand their genuine perspectives and thoughts helps to ensure that Hispanics are an integral part of the future. As such, the 2015 Hispanic Forum was an exciting and meaningful experience. Together, the goal was to make a difference not just for Hispanics, but for the entire company.


The theme for the 2015 Hispanic Forum was Leading for our Future. Participants walked away from this event empowered and inspired to:

·       Proudly share their identity: Be proud of who you are. Our differences are our strengths.

·       Proudly own their development: Invest in yourself. Anything is possible.

·       Proudly bring others along: Invest in the development and advancement of others. Make dreams come true.

·       Proudly define our future: Improve the associate and customer experience. Define the future of Walmart.


Walmart collaborated with Glenn Llopis to develop a robust program for the two-day Forum. Glenn is the Founder and CEO of the Center for Hispanic Leadership (CHL) Academy. He is the best-selling author of the book, Earning Serendipity and contributing writer to Harvard Business Review, Forbes, and Huffington Post.  In 2014, he was recognized as a top 20 influential writer at Forbes and a top 100 leadership speaker and business thinker by Inc. Magazine.

Much of the content was shaped around Glenn’s e-book The Six Reasons Why Hispanic Leadership Will Save America’s Corporations, andthe key role Hispanic associates play in the company’s success. Other content was centered around the Walmart business, and the key role Hispanic associates play in their success, in sessions like “Making the Hispanic Business Case,” a panel discussion on “The Case for Change – Hispanic Talent,” and “Vision for Walmart to Capture the Hispanic Market.”


“You made a profound and positive impact in the life of our Hispanic Associates (including me).”

Gustavo Canton

Sr. Director of Research

Walmart - Global People Analytics


“CHL Academy’s platform for personal development and growth was a valuable tool for immediate consumption by our associates.  You were intelligent, insightful and inspiring.”

Gregory Marrufo

Walmart - Divisional Vice President Central Plains


“One of the best speeches I’ve ever heard.”

Dr. James I. Cash, Jr.

Lead Independent Director

Walmart Board of Director

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About the Author

CHL Academy

Training Academy

The cultural demographic shift™ in the United States is about the workplace and marketplace telling us that it is becoming less about the business defining the individual and more about the individual defining the business. This is exactly why Hispanics – both entering the workplace in search of the right employer who will allow them to be their authentic selves as well as those professionals who have been battling the gulf between assimilation and authenticity – are now ready to advance as 21st century leaders by activating their immigrant perspective; that is, the influence their cultural values have on the natural ways they think, act and are motivated to perform at work.